Digitalization opens up new growth opportunities for businesses, whether they are small or large. The 3 Vs – Vernacular Voice & Video – have transformed the way that content is read, heard & viewed. It’s no longer static. If you haven’t done so already, resolve to use the many online tools that are available (some of which are free). In the article below, you will learn how implementing a few simple Digital Marketing strategies can increase your revenue exponentially!
Digital Marketing and its impact on business around the globe
Digital Marketing has become increasingly popular amongst all types of businesses, whether they are national, regional, or local, and we cannot ignore the reasons. When was the Internet so dominant in the world? What makes your target audience so mobile-centric? Your business is so affected by this virus? We have undoubtedly entered a new era, where the unusual and the exciting are woven together. We are then left with the task of making the most out of both.
Advertising and marketing agencies have separate SEO/SEM teams, strategy, social and creative teams. Each team brainstorms ideas and insights in order to create a communication that is so powerful, it can sweep the audience by storm. This paves the way for a business to become a progressive, innovative, and personalized entity. It’s not something that happens overnight, but it takes a lot of work. There are many ways to dominate the online world with innovative solutions. We will only discuss a few ideas that are proven to work and you should immediately implement into your digital strategy in order for your business to increase sales.
Ten Creative Ideas for Digital Marketing to Grow Your Business
1. Start Social Networking
Start with the basics. Start with the basics. Create business profiles, groups and pages on social media to elevate your brand’s personality and create a community for it. Consider how you can express the brand personality through unique language and design elements.
Use the buckets to create engaging content and enjoyable content for your social media accounts, including Facebook, Instagram Twitter, YouTube and LinkedIn. Topical posts will help you stay relevant. Tell a rich, touching story to convey a social message. Create a voice for your brand that other people will want to emulate and follow.
It’s only a tale until it becomes epic. You must build a foundation for growth by connecting with your audience.
2. Create a modern and interactive website
The website of a business is its online headquarters. You will lose customers if it’s not easy to find. You lose customers if it’s not organized. You lose customers if it’s not appealing. You will lose customers if it’s not mobile-friendly. You can forget about customers speaking back to you if it does not talk.
What’s more? It’s also your website that customers land on when they click on one of the social media ads you paid for. This shows how important your website is for your digital marketing strategy, and ultimately to your sales! Design it like you would your home. Match your customers’ preferences to make it feel like home. Use heat-mapping to better understand the behavior of your visitors on your site. Then, based on this data, develop it for a more enjoyable user experience. Add a chatbot for easier navigation.
Your business website will need to be updated regularly to meet changing needs and trends. Hire an expert to get the best results.
3. Compose a Blog
The use of blogs is not new. But they are a key part of online marketing today.
Your blog can provide a wealth of useful information to your visitors, from stories about your company to tips for using a particular product. This will create a deeper connection than you could ever imagine. It can also lead to more sales.
Keep in mind that maintaining a blog gives visitors an excuse to return for items they would otherwise find elsewhere, if you don’t have an infographic or compelling piece.
4. Search Engine Marketing and Optimization is a great investment.
You can’t ignore SEO and SEM if you want to master digital marketing and succeed.
Keywords are the only way to get your business on top of the search engine results. With a strong SEO/SEM plan in place, these magic words and phrase are optimized and associated with your product. This increases its chances of being found first on the web.
Without SEO and keyword optimization your website may get lost in a dark, deep ocean known as the Internet. This three-step process, which includes keyword research, analysis and targeting, will drive your target business from the search engine results onto your website, where you have a good chance of converting that lead.
5. Email Marketing is the Way to Go
Don’t assume that e-mail marketing is obvious. You need to have a comprehensive email marketing strategy to avoid your emails being marked as spam by your customers.
To boost your email sales, it is important to know the needs of the target business and create personalized content that meets those needs. You can only gain this understanding by studying the patterns and habits of your target on your website, through social media, etc. Consider creating email lists and writing special content for each topic. A strong call-to action (CTA), can turn a lead to a sale.
6. Influencer marketing
The easiest way to increase your sales may be to hire an influencer who will sell it for or at least give a great pitch. You can partner with anyone, from a local/small influencer to a famous celebrity.
Remember to choose the right influencer as there are many on Instagram, YouTube and LinkedIn. It is important to identify which platform will make a difference, and then contact the influencer you choose.
7. Pay for Ads
Paid ads can help you achieve your business goals. They can be used to build awareness, attract customers to a landing page or get more followers.
Whether you decide to use Facebook, Instagram, or YouTube, it is important to involve the experts. They can help you avoid mistakes in targeting and ensure that your leads are converted into sales. These platforms are expensive and you’ll lose money.
8. Report challenges and giveaways
You don’t need to wait until festival season to run contests or giveaways. The public is always eager to take part in contests and giveaways, especially when attractive prizes are offered. This also helps to promote business.
For such campaigns to be successful, they must be both engaging and healthy. Once you’re there, getting customers is a breeze.
9. Create Video Content
A video is the best way to engage a viewer. You can take digital marketing to the next level by adding videos to your website, creating reels on Instagram and YouTube, or even video ads.
Video is one of the most effective forms of content. It increases traffic, engages viewers, and boosts sales. Remember that every video you create is an opportunity to tell a compelling story.
10. Make a Google Business Page
Google is a trusted brand for your customers. So, don’t miss Google My Business!
This is a free listing that will help you get your business listed on Google Maps, and at the top of the Google Search Engine. It displays information such as Hours, Phone and Address below your business, along with Google Reviews that you can ask your customers to leave in their free time.
Google Reviews also play a significant role in SEO. Google Business Page is a must to gain credibility and attract many customers.
Take the lead by partnering with a digital partner ?
All of these brilliant marketing ideas have one thing in common: you must keep trying, even if it doesn’t turn out as you had hoped. Digital marketing is no different from any other type of advertising. It takes time for it to produce results. You may find that one idea is more effective than another. If this is the case, you should focus on what works best and make sure to maximize it. To determine these factors, you will need to work with a Digital Partner such as Langoor Digital Pvt. Ltd.
Contact us so we can work together to create effective digital marketing strategies which will boost your sales within no time.