Since the time of siliconization started, computers were reduced to a size comparable to a bar of chocolate, and the internet was accessible as a commodity. Because of this technological revolution, many businesses have updated their marketing strategies by including digital media on their priority list. Then came 2020, the year that COVID-19 has forced every household in the country to the edge, and so the potential for offline marketing has diminished further. The reason for the need to implement efficient digital methods has emerged. In this article, we’re addressing that requirement. Below is a list of the top 10 digital marketing tips that you can begin with your company from the moment you start.
1. Local Search Marketing
Have you heard that 46 percent of Google searches are geared towards local solutions and information?
Do you know that 72% of those who did an online search for local businesses actually went to the store they were searching for?
Did you consider the majority of the people who search for local services via their mobiles go to or contact the store anytime during the day?
It’s an established fact. The local search market is growing in popularity at knots. As more and more people search, they are including phrases like “near me” in their search results. This is the main reason you should focus your marketing efforts around the local market.
2. Explore Your Social Media Opportunities
Since the various social media platforms emerged and gained popularity, users have been spending lots of hours on them. For instance, Facebook has over 2.3 billion monthly users across the world. Instagram is home to around 1 billion monthly users from various regions of the globe. YouTube has a huge audience and entertains more than 2 billion users a month, while Snapchat also boasts an audience of 180 million people per month.
This is clear evidence of the immense potential social media platforms can offer in aiding your business’ growth. Alongside the same tips, here are some strategies to improve your company’s Facebook game.
Be determined: Many times marketers start a campaign in full force and once it is successful they take a break for some. It is important to rest. But, losing focus on your long-term goals will not help you in social media. The key is commitment to achieving your social media goals.
Don’t just promote listen to your customers: One mistake that numerous businesses that are just starting out make is to advertise their services all the time. It’s true that’s the main concept behind creating a Facebook or Twitter presence. However, are you focusing too heavily on advertising that you’ve stopped listening to your clients? Check to make sure you’re not repeating the same error.
Don’t use every platform available: The world wide web is filled with a myriad of platforms for social media you can utilize for marketing. But is it worthwhile to devote your time to every one of them? If most of your customers are active in Facebook, Instagram, and LinkedIn then it’s best to focus your efforts on these three platforms. The selection of the social media platforms is dependent on your company’s specific area of expertise. Be aware of the location of your target audience.
Different platforms require different types of information. While an insightful infographic might be beneficial to your followers on LinkedIn, it might not produce the same results as an Instagram story. It is important to consider the kind of content that is successful across different types of social networks.
If possible, utilize Paid Ads If you’re producing useful content and offering attractive offers, you may wish to increase your post’s reach. The best way to do this is to use paid advertisements, particularly on Facebook. It’s true that organic audience reach for Instagram or LinkedIn is far more extensive than it is on Facebook. There are also ads alternatives on other platforms suitable for your business.
3. Step Up Your Email Marketing Game
Marketing by email is among the oldest and most effective methods of digital marketing, which has helped businesses reach their goals for years. Research studies reveal that each dollar invested in marketing via email yields results worth 42 dollars. This is an excellent reason why every business in 2020 has to begin to concentrate on marketing via email, even if they’ve never done it before. There are many methods for marketing via email and tools that are simple to understand and use, extremely efficient, and produce outcomes.
Additionally, if you’re not familiar with marketing via email but don’t wish to be a risk to your success, it is possible to connect with an expert email marketing service capable of handling your campaigns from 0 to hundreds! When you’re creating professional email messages, it is essential to not just write appealing content but also know what to do in order to conclude your email with a professional touch and leave an impression that is positive for the recipients.
4. Have Better Reviews
Another way to increase your digital marketing strategy is to encourage the customers you serve to provide online feedback and comments about your products and services. The reviews can be shared on your company’s Google My Business page or on your site’s web page(s) with the help of testimonials. The research shows that 92 percent of consumers review online before purchasing. This highlights the importance of reviews and testimonials that are in favor of your company. If a client is happy and satisfied with your service, you should encourage them to leave feedback, a review, or a review, which you can use to prove social proof to your potential customers.
5. Push Notifications
If your company runs an online blog or smartphone application, making use of push notifications for marketing could be an excellent method of keeping your customers connected. This concept is based on the principles of marketing via email. It’s just that users are not giving the email addresses of their choice; however, they will allow your website or app to send push notifications directly to their browser or mobile’s notification panel. To better understand the issue, let’s take an overview of the way “Buy Whole Foods Online” helped increase the sales of the products they sell. Their total number of customers registered with the store was 1150. But they were aware that they could have more. Therefore, they decided to take the initiative. To promote their push notification campaign, seven push notification templates were created and distributed to customers. This resulted in:
6. Facebook Ads and Google Adwords
One of the great things when using paid ads in these difficult days of COVID is you can save quite a bit of money using these. A lot of marketers are hesitant about paying for ads since they could cost a great deal of dollars. But, research shows that, at present CPM for Facebook Ads and Google Adwords PPC is lowering by 75 percent and 50 percent. They are both significant figures that cannot be ignored.
Keep this in your thoughts. This could be the ideal opportunity to promote your company with Facebook Ads and Google Adwords.
7. Use Live Video
These are some impressive numbers They’re not, are they? These numbers are sufficient to entice every business owner to incorporate live video into their marketing plan. Perhaps you are also considering live video at this point. For you to get started on this, here are some ideas for live video to make use of. This section also discusses how live video can benefit you.
Present your company’s operations process: Many customers like to peek into the working environment of their favorite brands. If you’re engaged in something exciting or are planning to celebrate an accomplishment, it is possible to do this live stream too. This is one method of increasing engagement on your particular social media platform.
Host Interviews with employees: This is another way to give your customers a glimpse into how your team works to provide a great experience for your customers.
Collaboration with Influencers Live streaming with an influencer from your area of expertise can help grow your audience. Additionally, as an influencer, the individual could be popular with your customers. Customers and your prospects would be thrilled to watch their favourite influencers in person on your platform.
As we have said, Live Videos can kindle an excellent level of engagement. When we employ this technique properly, we will get the most benefit from it.
8. Voice Search
Another effective marketing strategy is that’s on the list. Studies say,
More than 31 percent of users on smartphones globally search for voice at least once per week.
20% of all queries on Google’s mobile application and Android devices are voice searches.
Mobile users are three times more likely to utilize voice search than textual search to find local searches.
This means that the demand for voice search is increasing which is why it’s an excellent option for your company to think about taking steps to improve this. To help with this there are some ideas to help incorporate the use of voice searches into marketing.
To Search for keywords, Imagine you are doing a voice search. Keywords play an important role in search marketing. When we create content to rank in voice search results, it is important to consider the long-term keywords we would employ should we have to conduct the voice search. A majority of voice searches contain keywords. Therefore, keep this in mind.
Optimize your website for local SEO The majority of phone searches are performed by those looking at local options. If this is the case for your business, be sure that you optimize your website for local search engine optimization.
Create content that is geared towards people using voice search. Implementing voice search into your marketing strategy doesn’t just require you to include the appropriate keywords. When someone conducts voice searches their brain is operating in a different way as compared to a person conducting a textual query.
We have to recognize the urgency of this and develop content to meet this need. This is how we can create a website that is suitable for those who come to us via an audio search.
9. Blogging
A highly efficient and well-known digital marketing method is blogging. It allows you to create and share relevant information with your viewers. Additionally, it allows them to understand the specific niche you’re working in and the brand you are trying to market. One of the most interesting and inspiring facts regarding blogging is the fact that more than 400 million people visit 20 billion websites each month.
Don’t let this fantastic marketing opportunity pass you by. Here are some blogging tips you can employ to improve your chances of success:.
Create Content for Users, Not For Search Engines: A common mistake that a lot of new bloggers commit is that they write content specifically for search engines.
In fact, it’s vital to be ranked higher in SERPs. But, if you don’t rank upwards and users aren’t able to find your site appealing and leave fast. This could negatively impact the rankings of your website.
Don’t just compete Give as Much Value as You Are Able To: Yes, you have to develop superior-quality content that your competition. However, you should not restrict your content’s value to those who compete with you.
If your top competitor is sharing ten valuable points and you have 10 more, don’t make 11 of them public to make yourself appear more effective. Do as much as you are able to share without expecting a response on your part from readers.
for Link Building Concentrate on quality: If content is the main focus of your blog, linking strategy is definitely the queen. Marketers who prioritize link volume over quality might see some quick results. But sooner or later, their sites will be exposed to the slashing swords of the search engine. It is best to stay secure. Make use of guest postings to establish backlinks that are reputable. Here’s a full set of guest posting guidelines that will aid you in setting up your guest posting campaign.
10. Relevant Groups and Forums
Forums and groups relevant to your field and the business you are in are gold mines. These are the forums where you can get information about the various aspects of any brand or product within your field. Join these forums and groups, and stay active every time you get the chance to be part of them. Through resolving issues and responding to questions within these forums, you’ll be able to establish yourself as a specialist. Being a member of these forums and groups will help you learn about a range of strategies and trends that could have been a bit out of the loop until now. This is an excellent benefit of these forums and groups.
Final words
2020 is here, and for every business to be successful and be seen by its customers, it’s now imperative to concentrate on digital advertising. However, concerns about the most efficient digital marketing strategies are always floundering around. In this article, we attempt to address the questions. We have provided 10 digital marketing strategies that companies should consider making progress with from now on.